We are pleased to announce a newly published article: "How to Communicate the Scientific Consensus on Climate Change: Plain Facts, Pie Charts or Metaphors?" by Sander van der Linden, Anthony Leiserowitz, Geoffrey Feinberg and Edward W. Maibach in the journal Climatic Change. The article is available for download here.Attitudes & Beliefs Knowledge / Climate Literacy Risk Communication
We just published a commentary in Earth’s Future, a new online, open-access journal published by the American Geophysical Union. The commentary is entitled: “Climate Scientists Need to Set the Record Straight: There is a scientific consensus that human-caused climate change is happening.”
In the commentary, we argue that the climate science community needs to do more to communicate the scientific consensus because: (a) most Americans don’t know there is a scientific consensus on this point; (b) this lack of awareness undermines people’s engagement in the issue; and (c) research by our team – and others – has shown that simple messages that communicate this basic scientific conclusion are highly effective, especially with political conservatives.
We encourage you to download the commentary and join the effort to set the record straight.Knowledge / Climate Literacy Risk Communication
On Saturday, January 11th, 2013, YPCCC Director Anthony Leiserowitz spent the morning discussing, among other things, the parallels between climate change and the smoking debate on MSNBC's Melissa Harris-Perry Show. Watch the conversation below.
Attitudes & Beliefs Citizen Behavior Health Knowledge / Climate Literacy Media Outreach Projects Politics / Elections Risk Communication Risk Perceptions
We co-authored an original article using our research on public opinion about fracking, published in the journal Energy Policy.
- We conducted a survey of Americans' views on hydraulic fracturing in September 2012
- A majority of Americans have heard little or nothing about hydraulic fracturing.
- Many Americans do not know if they support/oppose it or are undecided.
- Those who have made a decision are evenly split between support and opposition.
- Predictors of support include education, media use and top of mind associations.
One in four Americans (24%) would support an organizaton that engaged in non-violent civil disobedience against corporate or government activities that make global warming worse.
One in eight (13%) say they would be willing to personally engage in non-violent civil disobedience for the same reason.
In the past year, Americans were more likely to discuss global warming with family and friends than to communicate about it using social media (33% versus 7%).
Americans are most likely to identify their own friends and family, such as a significant other (27%), son or daughter (21%), or close friend (17%), as the people who could motivate them to take action to reduce global warming.Attitudes & Beliefs Citizen Behavior Consumer Behavior Media Risk Communication Six Americas
In the past decade, the images and feelings Americans associate with the term “global warming” have shifted dramatically. We recently published an article in the journal Risk Analysis that identifies and analyzes these shifts in the connotative meaning of “global warming.”
The graph below summarizes how Americans’ associations to “global warming” changed from 2003 to 2010 (more data can be found in the paper).
Attitudes & Beliefs Emotion / Affect / Imagery Risk Communication Risk Perceptions
Communication researchers and practitioners have suggested that framing climate change in terms of public health and/or national security may make climate change more personally relevant and emotionally engaging to segments of the public who are...Attitudes & Beliefs Emotion / Affect / Imagery Health Risk Communication Six Americas
The social sciences—from psychology to sociology, from economics to geography, from anthropology to political science—are now essential to meeting the climate challenge. This in no way discounts the critical value of the natural sciences in their continued...Attitudes & Beliefs Risk Communication
On December 11 at the Durban (South Africa) Conference on Climate Change, the world agreed to extend the Kyoto Protocol and begin negotiations on a new global treaty that will require all countries (developed and developing) to reduce their greenhouse gas emissions. In a national survey completed in November 2011, we found that a large majority of Americans (66%) support signing an international treaty requiring the US to cut emissions 90% by 2050.
Attitudes & Beliefs Health Knowledge / Climate Literacy Media Risk Communication Risk Perceptions
Although a majority of US citizens think that the president and Congress should address global warming, only a minority think it should be a high priority. Previous research has shown that four key beliefs about climate change—that it is real, human caused...Attitudes & Beliefs Citizen Behavior Knowledge / Climate Literacy Policy Support Risk Communication Risk Perceptions