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Six Americas

March 18 2014

Global Warming’s Six Americas: book chapter preview

We are pleased to provide an adapted version of our chapter in a terrific forthcoming book edited by Anders Hanson and Robbie Cox: Handbook of Environment and Communication (Routledge, December 2014).

Abstract: Global climate change – a threat of potentially unprecedented magnitude – is viewed from a variety of perspectives by Americans, with some dismissing the danger, some entirely unaware of its significance, and still others highly concerned and motivated to take action.  Understanding the sources of these diverse perspectives is key to effective audience engagement: Messages that ignore the cultural and political underpinnings of people's views on climate change are less likely to succeed. 
 

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Topics: Six Americas
January 16 2014

Climate Change in the American Mind: Americans’ Global Warming Beliefs and Attitudes in November 2013

Climate Change in the American Mind: Americans’ Global Warming Beliefs and Attitudes in November 2013

The most recent national Climate Change in the American Mind survey found that 1 in 4 Americans think that global warming is not happening, and half say they are "worried" about it. 

Other highlights include:

  • There has been an increase in the proportion of Americans who believe global warming is not happening (23%, up 7 percentage points since April 2013). But about two in three Americans (63%) believe global warming is happening, a number that has been consistent since spring 2013.
  • The proportion of Americans who say they “don’t know” whether or not global warming is happening has dropped 6 points – from 20% to 14% – since spring of 2013.
  • About half of Americans (51%) say they are “somewhat” (38%) or “very worried” (15%) about global warming.
  • Fewer than half of Americans (38%) believe they personally will be harmed a “moderate amount” or a “great deal” by global warming.
  • By contrast, majorities believe that global warming will harm future generations of people (65%) and plant and animal species (65%).
  • About four in 10 say they feel “helpless” (43%), “disgusted” (42%), or “sad” (40%) when thinking about global warming.
  • By contrast, four in ten (42%), say they feel “hopeful” about the subject.

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Topics: Attitudes & Beliefs Emotion / Affect / Imagery Knowledge / Climate Literacy Risk Perceptions Six Americas
October 02 2013

Anthony Leiserowitz opens the Architectural League of NY’s “5000 Pound Life” event

Find out how Americans think about and value climate change in the 21st century.

 

 

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Topics: Attitudes & Beliefs Citizen Behavior Risk Perceptions Six Americas Values & Religion
October 02 2013

Discussing Climate Change in the American Mind at the Architecture League of NY

On October 2, 2013, YPCCC Director Anthony Leiserowitz sat down with Dale Jamieson, Kate Orff, and Paul Lewis for a panel on "Climate Change and the American Mind" as a part of the Architecture League of New York's "The 5000 Pound Life" event.

 

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Topics: Attitudes & Beliefs Emotion / Affect / Imagery Knowledge / Climate Literacy Outreach Projects Risk Perceptions Six Americas
August 20 2013

How Americans Communicate About Global Warming April 2013

How Americans Communicate About Global Warming April 2013

Highlights:

One in four Americans (24%) would support an organizaton that engaged in non-violent civil disobedience against corporate or government activities that make global warming worse.

One in eight (13%) say they would be willing to personally engage in non-violent civil disobedience for the same reason.

In the past year, Americans were more likely to discuss global warming with family and friends than to communicate about it using social media (33% versus 7%).  

Americans are most likely to identify their own friends and family, such as a significant other (27%), son or daughter (21%), or close friend (17%), as the people who could motivate them to take action to reduce global warming.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Media Risk Communication Six Americas
June 19 2013

Americans’ Actions to Limit Global Warming April 2013

Americans’ Actions to Limit Global Warming April 2013

Highlights

Consumer Behavior:

  • Half of all Americans at least occasionally consider environmental impacts when deciding whether or not to buy a product.
  • At least four in ten Americans say they “often” or “occasionally” bought food grown or produced locally (69%) or organic food (42%) in the past 12 months, while eight in ten intend to buy locally grown or produced food and six in ten intend to buy organic food in the next 12 months.
  • Asked if, the next time they make a purchase, they intend to buy specific energy-efficient items, majorities of Americans say they will buy an energy-efficient kitchen appliance (75%), home water heater (71%), home air conditioner (68%), or home furnace (67%). Six in ten say the next time they purchase a car, it will average 30 miles or more per gallon (61%).
  • Three in ten Americans (28%) say that, in the past 12 months, they have rewarded companies taking steps to reduce global warming by buying their products. About one in five (21%) also say that in the past 12 months they have punished companies opposing steps to reduce global warming by not purchasing their products.
  • In the past 12 months, one in four Americans (26%) say they discussed what they see as a company’s irresponsible environmental behavior with friends or family. One in ten has spread information about offending companies via the Internet (10%).

Civic Behavior:

  • Nearly four out of ten Americans (38%) say that they would be willing to join a campaign to convince elected officials to do “the right thing” about global warming.
  • Over the past 12 months, five to ten percent of Americans have “often” or “occasionally” signed a petition about global warming (10%); shared information about global warming on Facebook or Twitter (7%); donated money to an organization working on global warming (7%); donated money to a political candidate because they share your views on global warming (6%); posted a comment online in response to a news story or blog about global warming (6%); written letters, emailed, or phoned a newspaper about global warming (5%); or volunteered time to elect a political candidate because they share your views on global warming (5%).

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation Six Americas
June 11 2013

Anthony Leiserowitz presents Climate Change and the American Mind at the National Center for Atmospheric Research

 

 

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Topics: Attitudes & Beliefs Citizen Behavior Outreach Projects Risk Perceptions Six Americas
May 21 2013

Global Warming’s Six Indias

Global Warming’s Six Indias

A new national study in India finds six distinct groups within the Indian public that respond to the issue of climate change in very different ways. These "Six Indias" include:

  • The Informed (19%)
  • The Experienced (24%)
  • The Undecided (15%)
  • The Unconcerned (15%)
  • The Indifferent (11%)
  • The Disengaged (16%)

 

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation International Surveys Knowledge / Climate Literacy Policy Support Risk Perceptions Six Americas Trust Values & Religion Vulnerability & Resilience
March 06 2013

Global Warming’s Six Americas in September 2012

Global Warming’s Six Americas in September 2012

In this update on Global Warming's Six Americas, we report that the Alarmed have grown from 10 percent of the American adult population in 2010 to 16 percent in 2012. At the same time, the Dismissive have decreased in size, from 16 percent in 2010 to 8 percent in 2012.  The report focuses on how the six groups perceive the benefits and costs of reducing fossil fuel use or global warming; their support for different national climate change and energy policies; and their beliefs about who has influence over the decisions that elected officials make.

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Topics: Attitudes & Beliefs Six Americas
August 01 2012

A public health frame arouses hopeful emotions about climate change

Communication researchers and practitioners have suggested that framing climate change in terms of public health and/or national security may make climate change more personally relevant and emotionally engaging to segments of the public who are...

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Topics: Attitudes & Beliefs Emotion / Affect / Imagery Health Risk Communication Six Americas
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